Private Labels today

ThroughoutEurope, the studies that have been conducted show that private labels are overtaking national brands. With time, private labels are gaining the confidence of customers who are realizing that they fulfill, or exceed, the quality standard requirements of national brands for a considerably lower price. The private labels’ market shares are currently breaking records, and are showing a clear evolution in the customers’ purchasing patterns, which should lead to a further increase that will be much higher than projected.

Somefor, as a Private Labels specialist, and strong of its know-how and skills, offers 2 types of services:

• Manufacturing of private label products, according to existing guidelines and specifications, by fulfilling customers’ requirements.
• Conceptualization and development of new brands. This process is made up of a number of stages:

• Market and competition analysis
• Needs assessment
• Positioning advice
• Target product and price offers
• Elaboration of the product’s formulation
• Product manufacturing
• Design of a suitable packaging illustration
• Development of a merchandising plan
• Quality and after-sales support
• A dedicated service to each customer